Why would I want an Adwords Campaign?
You have a website and you will want to encourage as many people as possible to visit it. A subset of these visitors will take a closer look once they are on the site, and a subset of these will then register an interest in your company. It is then up to you to convert that lead into a real customer!
The problem is that unless you tell people that you have a website (and where to find it!) they are not going to know it is there. Your problem, therefore, is to make your website visible to those individuals and companies who are most likely to want your product or service.
Part of this problem is solved by placing keywords within the website text itself, and within the code that makes up your website, to help search engines to find your site. This has no doubt been done for your website as part of its build, but it can take the major search engines many months to find your site if it is relatively new, and to start placing it in relevant search result listings. Even when the search engines finally index it, you may be placed too far down the search listings to be found in many cases – how often have you bothered to click past the first few pages of search results to get what you want?
You therefore need to be able to attract highly relevant visitors from day one!
With Google Adwords you can create a Direct Marketing Campaign to specifically target the products and services that you offer, and then point search engine users at the precise page on your site that offers them what they want. You will create a series of keywords to support each area, and then a number of adverts to "entice" your potential customers to your website. These adverts will be displayed in the Google 'Sponsored Links' area, plus some other Search Engines, when users search on the keywords you have set up. You will then pay Google each time a user clicks on your advert to go through to your website. The maximum amount to pay is set by you, and broadly determines which position your advert gets shown in. There are some exceptions to this, which will be covered on a later post!
Your Google Ads can be shown to the world within a few minutes of being set up!
The problem is that unless you tell people that you have a website (and where to find it!) they are not going to know it is there. Your problem, therefore, is to make your website visible to those individuals and companies who are most likely to want your product or service.
Part of this problem is solved by placing keywords within the website text itself, and within the code that makes up your website, to help search engines to find your site. This has no doubt been done for your website as part of its build, but it can take the major search engines many months to find your site if it is relatively new, and to start placing it in relevant search result listings. Even when the search engines finally index it, you may be placed too far down the search listings to be found in many cases – how often have you bothered to click past the first few pages of search results to get what you want?
You therefore need to be able to attract highly relevant visitors from day one!
With Google Adwords you can create a Direct Marketing Campaign to specifically target the products and services that you offer, and then point search engine users at the precise page on your site that offers them what they want. You will create a series of keywords to support each area, and then a number of adverts to "entice" your potential customers to your website. These adverts will be displayed in the Google 'Sponsored Links' area, plus some other Search Engines, when users search on the keywords you have set up. You will then pay Google each time a user clicks on your advert to go through to your website. The maximum amount to pay is set by you, and broadly determines which position your advert gets shown in. There are some exceptions to this, which will be covered on a later post!
Your Google Ads can be shown to the world within a few minutes of being set up!
posted by The Boss at 8:58 AM
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